To
improve your Web Site’s
position in the different search
engines you must understand
the basic criteria that search
engines use to index and retrieve
documents.
The
best thing of all it is FREE,
you do not have to pay for a
banner ads that you see on top
the search engines and most
people pay attention to the
results of the search. Banner
ads have been around for some
time now and studies show that
most people surfing the web
just tune them out or ignore
the banner ads and search the
results pages. Banner ads have
an average click through rate
of 1 to 3%.
Good
search engine positions are
both FREE and effective and
with just a few good positions
in a few search engines will
often generate more profits
for you than spending thousand
of dollars in banner ads. If
you have your site near the
top of a keyword search on a
search engine, it will get more
hits than banner ads.
Some
of the major "spider"
search engines (i.e., search
engines like Google, Yahoo,
AltaVista, Excite, Lycos and
WebCrawler) catalog how many
links there are going to your
website. The more links there
are, the more important your
website is perceived to be and
the higher the placement of
your site will be in search
engine results. Thus, submitting
your URL and site information
to thousands of search engines,
directories and FFA links pages
is strategic because thousands
of links back to your site will
be created.
Meta
Tags are HTML tags used to control
your site description in the
search engines that support
them. They will help improve
your search engine placement
or position. Search engines
that are supported by Meta tags
are Google, Yahoo, AltaVista,
Excite, HotBot, Lycos, Northern
Light and WebCrawler. Although
they will improve your position
in the search engines, they
will not guarantee that your
web site appears first. A Meta
tag basically tells the search
engine spider when visiting
your site how you want your
site described and indexed.
A
complete set of META tags is
shown here (note that all META
tags appear within the <HEAD>
of the document).
TITLE
This is the content that will
determine the title of your
site as read in a search engine.
It is helpful to include your
company name and a major keyword
in this section. If your Web
page lacks a Title Tag, some
search engine results will display
the phrase "No Title"
in the first line of your listing.
That can limit your search engine
traffic.
DESCRIPTION
The description tag should include
a well-written description of
your page that includes your
keywords. This is the information
the search engines will display
and how your prospects will
find your web site. You want
it to grab the attention of
the web surfer, so he clicks
on your site and not your competitors.
If your Web page lacks a Meta
Description Tag, some search
engines will display the first
few words on the page as your
listing description. That might
not be your most compelling
copy for driving visitors to
your site.
KEYWORDS
The keyword tag tells the search
engine which keywords you wish
to be listed under. Make sure
you concentrate on your most
powerful keywords, that web
surfers would put in to find
your site.
Tips:
Keep your META keywords to 1000
characters or less
Using
keywords in different languages
can be helpful
If
you submit multiple pages that
contain the same content they
will not be added. You may submit
more than one URL from your
web site as long as the URL’s
are distinct WebPages.
Your
web sites popularity plays an
important role in this search
engine. Try and solicit links
from other web sites to increase
your page’s popularity.
Thus, submitting your URL and
site information to thousands
of Search Engines, Directories
and FFA links pages is strategic
because thousands of links back
to your site will be created.
Include
a link on every page of your
web site to the home page. Web
surfers are entering your site
at various pages and you should
make the navigation simple for
them. Make it so they can navigate
the whole web site and not just
one page that they surfed in
on. The more time that they
spend at your web site they
will become familiar with the
products or service’s
which you are offering and maybe
become a customer of yours.
Most
search engines skip common words
for the Internet. These are
also called "stop words"
that are very common words such
as a, and, the, that, of, it,
too, web, home page, index,
etc. Search engines skip "stop
words" to speed up your
search and save disk space.
When designing your web site
try and leave out stop words.
If you don’t when the
spider indexes your site the
stop words could affect how
your site is indexed and maybe
lower your position in the search
engines. Also if you have the
first word in your title being
"the" or one of the
other stop words this will once
again affect how your site is
indexed in the search engine.
Please
don't use Comments Tags! Most
search engines no longer support
them. In the past, many people
abused this tag to commit "keyword
stuffing". Keyword stuffing
is a form of Spam. If you "spam"
the search engine, you will
probably be penalized. The search
engine may refuse to index your
site, or it may index it with
a very poor position for your
anticipated keyword phrases.
Again, study the rules available
at the particular search engine's
site to avoid doing anything
that could be considered "spamdexing";
after all, you would like to
earn your high rank as opposed
to getting it by unethically
"stacking the deck"
in your favor. You don't like
it when people spam you (i.e.,
sending unsolicited bulk commercial
e-mail), so why would you want
to "spam the search engines"?
Avoid
using complicated Javascripts
for your navigation. Simple
HTML links are best because
search engine spiders cannot
follow javascript-based links.
The rest of the pages on your
site will not be indexed if
the spider is not able to navigate
to the individual pages.
Don't
submit your URL address multiple
times during the day. Also don't
submit hundreds of URLs from
the same website. A much better
technique is to create a site
map with all your links on one
page. Link to the site map from
your home page so that the search
engine spider can find all your
pages easily.
Getting
Multiple Listing on the Same
Search Engine
There is an easy way to get
multiple listings with the same
search engines. The trick to
this is to change the title
of your page every month or
so. This tricks the search engine
robots into thinking that it
is a whole new page. I have
also seen sites that leave out
the www when submitting their
site.
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